The Clock in the Sidewalk The Clock in the Sidewalk

The Clock In The Sidewalk

Time and Again

A century ago the glittering heart of the city’s diamond, jewelry and watchmaker district beat right here. “Within these stores,” wrote the Daily Graphic in 1876,” are diamonds as bright as the eyes of the ancient Dutch beauties.” A proud lone survivor operates here: William Barthman, Jeweler to the Financial District since 1884, the oldest such establishment in one location in the city. Barthman is known to busy Wall Street moguls as the “Downtown Tiffany.” Legendary patrons have included the Morgan’s and the Vanderbilt’s and such celebrities as British actress Lily Langry and dapper New York Mayor “Gentleman” Jimmy Walker.
 

At the Feet of History

Embedded in the pavement in the corner of Maiden Land and Broadway what was in front of  the original Barthman’s door is one of New York’s most unusual timepieces. In an age of ubiquitous tall, standing sidewalk clocks, William Barthman installed his novel clock directly in the sidewalk itself in 1899, considering it a snappy piece of advertising.
Built by a Barthman employee, two years of experimental work went into the construction of the clock at a cost of $700, a magnificent sum in those days. The clock was refitted and its face was changed in 1966. In 1983, after purchasing the store from the Barthman Family, one of the first things the new owner, Jerry Natkin did, in respect of the Barthman legacy was restore and refurbish the clock with the help of Cartier. The clock had Cartier’s name on it as well as Barthman’s for several years.
 

Stepping into Time

In 1946, New York police estimated that 51,000 people stepped over the clock every day between 11am and 2pm. They rushed by it every day as they dashed frantically to work. But the thousands of Wall Streeters can’t help but notice the century-old clock in the sidewalk at the corner of Maiden Lane and Broadway in the heart of New York’s financial district.

In the words of the Press  in December 1899: “Sometimes two swift District Telegraph messengers, who have stopped to match pennies in the shadow of the corder building, see the clock in the pavement with sudden twinges of conscience. It electrifies their feet and sends them flying on their errand.”

Legend has it, walking over the clock’s face will not only bring you back in time, but will also give you luck for the rest of the day.

Journey with us to the past and rediscover the origin of William Barthman Jeweler.