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Our History

The Last of the Original Diamond District Jewelers

William Barthman has been a respected retailer of fine watches and jewelry in the Financial District since 1884. The company’s original store, located at 174 Broadway, was renowned for its superior customer service, professionalism, and community relations.

William Barthman is proud to have upheld these traditions throughout its history, and the company has since expanded to include a second store. Upon opening its doors in 1998, William Barthman’s Brooklyn boutique – a modern, luxurious store offering over five thousand square feet of retail space – has become a venerated source for timepieces, jewelry, and repair services in the high-end shopping district of King’s Highway.

In response to the company’s growth, William Barthman acquired a larger space for its Manhattan store and headquarters in 2006. The store’s current location - at 20 Broad Street - offers a multitude of services, including on-site watch and jewelry repairs. Please visit our stores for a personalized shopping experience.

history

Our original Manhattan Store at 174 Broadway

history

The Clock in The SideWalk

Working with longtime employee Frank Homm, F. William Barthman designed the first iteration of our world-famous Sidewalk Clock in 1896 as a neighborhood novelty to entice passersby to enter the store at the corner of Broadway and Maiden Lane (we wonder if he knew that it would become such a unique and lasting landmark after several centuries.)

This three window jump-clock was a wonder of technology at the time, a mechanical marvel with an innovative battery backup and hidden lightbulbs for visibility even at night. Installation came in 1899, and the clock was maintained personally by Homm until his passing in 1917. The loss of that expertise left a gap in the clock's consistently-needed upkeep, so the Barthmans eventually transitioned the clock to a more traditional format in the 1940's.

In the interrim period, the Maiden Lane Historical Society saw fit to install a plaque above the clock to give a window into the area at the time of its inception. The clock was tenderly immortalized in a photograph by Ida Wyman in 1947, and a copycat was created by Windsor admirers Dyson & Sons after Mr. Dyson visited New York in 1949.

The clock has had aesthetic and functional updates over the years, including a refitting and facelift in 1966. When the Natkin family bought the business in 1983, the responsibility to maintain the unusual timepiece transferred to them. They enlisted the assistance of Cartier to repair the clock after years of wear-and-tear, and for a time, their name was nested alongside Barthman's. 

The clock has survived depressions, world wars, hurricanes, and even the tragedy of 9-11. It is a testament to a bygone era, a time capsule of digital innovation when the world was firmly analog. The timepiece is currently maintained by master jeweler Guillermo Vintimilla, who providedcomplete restoration of the clock in 2024 after a haphazardly-covered crack across its dial diminished its appearance. The care he shows for this piece of history reflects the energy of William Barthman Jeweler as a whole, and we hope that it and its clock will continue to bring beauty and service to New York City for many more centuries.
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