A Rich Heritage of Service

Our Rolex History

Since opening our doors in 1884 and until the present, we’re committed to a culture of lasting excellence as a premier luxury jeweler. This means that we care first about why you, our client, enters our store. "Every Rolex tells a story". Trust us to share life's exceptional moments in yours. Our dedicated Rolex Specialists take enormous pride in continuously improving our approach to ensuring each client discovers the perfect Rolex timepiece.

Stores History

William Barthman has been a respected retailer of fine watches and jewelry in the Financial District since 1884. The company’s original store, located at 174 Broadway, was renowned for its superior customer service, professionalism, and community relations. The store has now moved to its new location at 20 Broad Street, right next to the historic New York Stock Exchange. This new location specializes in fine Rolex timepieces.

William Barthman is proud to have upheld these traditions throughout its history, and the company has since expanded to include a second store. Upon opening its doors in 1998, William Barthman’s Brooklyn location: a modern, luxurious store offering over five thousand square feet of luxury retail brands– has become a venerated source for timepieces, jewelry, and repair services in the high-end shopping district of King’s Highway. Please visit our stores for a personalized shopping experience.


William Barthman constantly strives to elevate your Rolex experience. In 2018, we dramatically expanded our Rolex showroom in a new Manhattan location, located at 20 broad street. Striving to set a new benchmark for luxury, and to provide a more enjoyable and spacious shopping experience. Our Rolex showroom has a designated private seating area among other features.


With Rolex watches at the core of the William Barthman experience, we hold the values and ideals first embraced by Hans Wilsdorf, the legendary founder of Rolex, close to heart. We strive to provide an exemplary customer experience, consistent with the Rolex Way, for everyone who wishes to discover the Rolex superlative chronometers across all collections, including the Datejust, Oyster Perpetual, Sky-Dweller, Day-Date, Lady-Datejust, Pearlmaster, Cellini, Explorer, Submariner, Cosmograph Daytona, Sea-Dweller, GMT-Master II, Yacht-Master, Milgauss, and Air King Collections.